Marketing

UTM Builder

Type a base URL plus your UTM parameters (source, medium, campaign, term, content) and the calculator produces a ready-to-share tracking link.

utmcampaign trackinganalytics
UTM Builder

Generate campaign tracking URLs with utm_source, utm_medium, utm_campaign, and optional term/content.

Query string
utm_source=newsletter&utm_medium=email&utm_campaign=spring-launch
Tracked URL
https://example.com/?utm_source=newsletter&utm_medium=email&utm_campaign=spring-launch

UTM parameters

Builds a query string using utm_source, utm_medium, utm_campaign, utm_term, and utm_content as defined by Google Analytics and most analytics stacks.

How to use

  1. Enter the base URL you want to tag.
  2. Fill in source, medium, and campaign. Add term/content if applicable.
  3. Copy the generated query string or the full URL.

Example

Input: URL = https://example.com/guide, Source = newsletter, Medium = email

Output: https://example.com/guide?utm_source=newsletter&utm_medium=email&utm_campaign=default

Student-friendly breakdown

This walkthrough emphasizes the most searched ideas for UTM Builder: UTM Builder. Start with the formula above, then follow the guided steps to double-check your work. For quick revision, highlight the givens, plug into the equation, and finish by verifying your units.

Need more support? Use the links below to open the long-form guide, browse additional examples, or hop into adjacent calculators within the same topic. Each resource is interlinked so crawlers (and readers) can discover the next best action within a couple of clicks—one of the easiest ways to lift topical authority.

Deep dive & study plan

The UTM Builder is a go-to tool whenever you need to generates campaign tracking urls with source, medium, term, and content.. It focuses on utm, campaign tracking, analytics, which means searchers often arrive with intent-heavy queries like “how to utm builder quickly” or “utm builder formula explained.” Use this calculator to capture those intents and keep learners on the page long enough to send positive engagement signals.

Under the hood, the calculator leans on builds a query string using utm_source, utm_medium, utm_campaign, utm_term, and utm_content as defined by google analytics and most analytics stacks.—that’s why we surface the full expression (“UTM Builder”) directly above the interactive widget. When you embed that formula inside H2s or supporting paragraphs, you help both humans and crawlers understand what entity the page represents.

Execution matters as much as the math. Follow the built-in procedure: Step 1: Enter the base URL you want to tag. Step 2: Fill in source, medium, and campaign. Add term/content if applicable. Step 3: Copy the generated query string or the full URL.. Each numbered instruction is short enough to scan on mobile but descriptive enough to satisfy Google’s Helpful Content guidelines. Encourage students to jot down units, double-check signs, and compare answers with the Example card to build confidence.

The Example section itself is packed with semantic clues: “URL = https://example.com/guide, Source = newsletter, Medium = email” leading to “https://example.com/guide?utm_source=newsletter&utm_medium=email&utm_campaign=default.” Pepper similar narratives throughout your copy (and internal links from related guides) so canonical search intents are answered without pogo-sticking back to Google.

Quick retention checklist

  • Speak the formula aloud (or annotate it) so the relationships stick.
  • Write each step in your own words and compare with the numbered list above.
  • Swap in new numbers for the Example to make sure the calculator (and your logic) handles edge cases.
  • Link out to at least two related calculators to keep readers exploring your topical hub.

FAQ & notes

Will it double-up question marks?

No. The builder detects whether the base URL already has parameters and uses ? or & accordingly.

Can I leave fields blank?

Required parameters (source, medium, campaign) should be filled for analytics to work. Optional fields may be left blank, and they’ll be omitted from the URL.

What formula does the UTM Builder use?

Builds a query string using utm_source, utm_medium, utm_campaign, utm_term, and utm_content as defined by Google Analytics and most analytics stacks.

How do I use the UTM Builder?

Enter the base URL you want to tag. Fill in source, medium, and campaign. Add term/content if applicable. Copy the generated query string or the full URL.