Will it double-up question marks?
No. The builder detects whether the base URL already has parameters and uses ? or & accordingly.
Step-by-step walkthrough
UTM Builder Guide
Use this companion guide beside the interactive calculator to make sure you understand the “why” behind every click. Each section includes the classroom explanation, student-friendly language, and quick practice prompts.
Before you start
Collect the data points listed below and double-check their units. Keeping an organized “givens” list is one of the fastest ways to reduce math errors and impress exam graders.
- utm
- campaign tracking
- analytics
Detailed procedure
Step 1
Enter the base URL you want to tag.
Step 2
Fill in source, medium, and campaign. Add term/content if applicable.
Step 3
Copy the generated query string or the full URL.
Teaching & troubleshooting tips
Can I leave fields blank?
Required parameters (source, medium, campaign) should be filled for analytics to work. Optional fields may be left blank, and they’ll be omitted from the URL.