Marketing
ROI / ROAS Calculator
Enter total spend (upfront + ongoing) and the revenue it produced to see ROI, ROAS (revenue ÷ ad spend), net profit, and an annualized return.
Compare total capital deployed versus revenue to see ROI, annualized returns, and ad-efficiency metrics.
Return breakdown
Total spend = Initial spend + Ongoing costs ROI = (Revenue − Spend) ÷ Spend × 100 ROAS = Revenue ÷ Spend CAGR-style annualized return = (Revenue ÷ Spend)^(1/years) − 1
ROI shows percent gain, ROAS shows revenue per ad/campaign dollar, and the annualized metric normalizes multi-year initiatives.
How to use
- Enter the upfront spend and any ongoing or maintenance costs that belong to the initiative.
- Add the revenue (or savings) generated and the elapsed time in years (fractions allowed).
- Review spend, profit, ROI, ROAS, revenue multiple, and the annualized return.
Example
Input: Initial = $12,000, Ongoing = $1,000, Revenue = $19,000, Years = 3
Output: ROI ≈ 46%, ROAS ≈ 1.46×, Net profit = $6,000, CAGR ≈ 13.5%
Student-friendly breakdown
This walkthrough emphasizes the most searched ideas for ROI / ROAS Calculator: roi calculator, return on investment calculator, marketing roi calculator, roi percentage calculator. Start with the formula above, then follow the guided steps to double-check your work. For quick revision, highlight the givens, plug into the equation, and finish by verifying your units.
Need more support? Use the links below to open the long-form guide, browse additional examples, or hop into adjacent calculators within the same topic. Each resource is interlinked so crawlers (and readers) can discover the next best action within a couple of clicks—one of the easiest ways to lift topical authority.
Deep dive & study plan
The ROI / ROAS Calculator is a go-to tool whenever you need to blends roi, roas, net profit, and annualized return for any campaign or capital project.. It focuses on roi, roas, campaign performance, which means searchers often arrive with intent-heavy queries like “how to roi / roas calculator quickly” or “roi / roas calculator formula explained.” Use this calculator to capture those intents and keep learners on the page long enough to send positive engagement signals.
Under the hood, the calculator leans on roi shows percent gain, roas shows revenue per ad/campaign dollar, and the annualized metric normalizes multi-year initiatives.—that’s why we surface the full expression (“Total spend = Initial spend + Ongoing costs ROI = (Revenue − Spend) ÷ Spend × 100 ROAS = Revenue ÷ Spend CAGR-style annualized return = (Revenue ÷ Spend)^(1/years) − 1”) directly above the interactive widget. When you embed that formula inside H2s or supporting paragraphs, you help both humans and crawlers understand what entity the page represents.
Execution matters as much as the math. Follow the built-in procedure: Step 1: Enter the upfront spend and any ongoing or maintenance costs that belong to the initiative. Step 2: Add the revenue (or savings) generated and the elapsed time in years (fractions allowed). Step 3: Review spend, profit, ROI, ROAS, revenue multiple, and the annualized return.. Each numbered instruction is short enough to scan on mobile but descriptive enough to satisfy Google’s Helpful Content guidelines. Encourage students to jot down units, double-check signs, and compare answers with the Example card to build confidence.
The Example section itself is packed with semantic clues: “Initial = $12,000, Ongoing = $1,000, Revenue = $19,000, Years = 3” leading to “ROI ≈ 46%, ROAS ≈ 1.46×, Net profit = $6,000, CAGR ≈ 13.5%.” Pepper similar narratives throughout your copy (and internal links from related guides) so canonical search intents are answered without pogo-sticking back to Google.
Quick retention checklist
- Speak the formula aloud (or annotate it) so the relationships stick.
- Write each step in your own words and compare with the numbered list above.
- Swap in new numbers for the Example to make sure the calculator (and your logic) handles edge cases.
- Link out to at least two related calculators to keep readers exploring your topical hub.
FAQ & notes
Is ROAS the same as ROI?
ROAS reports revenue returned per $1 of spend, while ROI expresses net profit as a percentage of spend. Use both for marketing efficiency reviews.
What if revenue is zero or negative?
Zero revenue produces −100% ROI and 0× ROAS. Negative revenue highlights losses for fast post-mortems.
What formula does the ROI / ROAS Calculator use?
ROI shows percent gain, ROAS shows revenue per ad/campaign dollar, and the annualized metric normalizes multi-year initiatives.
How do I use the ROI / ROAS Calculator?
Enter the upfront spend and any ongoing or maintenance costs that belong to the initiative. Add the revenue (or savings) generated and the elapsed time in years (fractions allowed). Review spend, profit, ROI, ROAS, revenue multiple, and the annualized return.